AI Insights · Timothy · July 2024
Q2 2024 US Performance of Top Drawing & Coloring Apps
Discover the latest trends in the Drawing & Coloring app category in the US for the second quarter of 2024. Sensor Tower provides a snapshot of downloads, revenue, and active user data.
In the second quarter of 2024, the US market has seen varied performances among the top Drawing & Coloring apps. Our data at Sensor Tower gives us a detailed look into the trends of these creative applications.
Color by Number：Coloring Games observed a slight downtrend in revenue, from $116K to $90K, with downloads also declining from 80K to 65K. Weekly active users started at 567K and dropped to 518K by the end of the quarter.
Disney Coloring World showed a revenue decrease from $64K to $62K, while downloads had a more positive trend, increasing from 28K to 37K. Weekly active users rose from 62K to 72K, indicating a growing user base.
Crayola Create and Play experienced a revenue fluctuation, ending the quarter at $43K after a dip to $32K. Downloads saw significant growth in May, but dipped again to 16K. The active users peaked at 54K before settling at 36K.
Adult Coloring Book - Pigment had a revenue trend that started at $38K and saw a decrease to $31K. Downloads peaked mid-quarter at 13K, then fell to 7K. Active users hovered around the 40K mark, with a slight increase in mid-quarter to 47K.
Coloring Games for Kids 2-6! saw a revenue rise from $38K to $53K, then a steady fall back to $37K. Downloads remained fairly stable with a slight decrease from 35K to 27K. Weekly active users showed a consistent upward trend, from 160K to 185K.
For more insights into the performance of these apps and others in the category, Sensor Tower's detailed analytics platform is the go-to resource.
